News
Completion of the 'External evaluation of the BASE information campaigns and public relations' project
In November 2022, the NIPAG completed its evaluation of the communication measures implemented by the Federal Office for the Safety of Nuclear Waste Management (BASE) and an external service provider commissioned by the BASE as part of the search for a repository for high-level radioactive waste.
As part of the two-year evaluation, the effectiveness of the website and the nationwide poster and banner campaigns was assessed using experimental designs. Furthermore, a comprehensive analysis of the national press coverage of the repository search and the relevant actors in this context was conducted using both quantitative and qualitative media content analysis techniques.